A te ao Māori lens
A te ao Māori lens
A te ao Māori lens
A te ao Māori lens
A te ao Māori lens
Ira is a strategic brand consultancy delivering culturally intelligent solutions. Ira went through a transformational shift in recent years, pivoting the way they operate and elevating the services they provide. Ira undertook a complete website redesign to better represent the strategic offerings they provide and showcase their mahi in an impactful way. I worked with the Ira team to implement strategic design thinking into a meaningful website design system that showcases Ira's unique personality. Ira's website can be viewed here.
Ira is a strategic brand consultancy delivering culturally intelligent solutions. Ira went through a transformational shift in recent years, pivoting the way they operate and elevating the services they provide. Ira undertook a complete website redesign to better represent the strategic offerings they provide and showcase their mahi in an impactful way. I worked with the Ira team to implement strategic design thinking into a meaningful website design system that showcases Ira's unique personality. Ira's website can be viewed here.
Ira is a strategic brand consultancy delivering culturally intelligent solutions. Ira went through a transformational shift in recent years, pivoting the way they operate and elevating the services they provide. Ira undertook a complete website redesign to better represent the strategic offerings they provide and showcase their mahi in an impactful way. I worked with the Ira team to implement strategic design thinking into a meaningful website design system that showcases Ira's unique personality. Ira's website can be viewed here.
Ira is a strategic brand consultancy delivering culturally intelligent solutions. Ira went through a transformational shift in recent years, pivoting the way they operate and elevating the services they provide. Ira undertook a complete website redesign to better represent the strategic offerings they provide and showcase their mahi in an impactful way. I worked with the Ira team to implement strategic design thinking into a meaningful website design system that showcases Ira's unique personality. Ira's website can be viewed here.
Ira is a strategic brand consultancy delivering culturally intelligent solutions. Ira went through a transformational shift in recent years, pivoting the way they operate and elevating the services they provide. Ira undertook a complete website redesign to better represent the strategic offerings they provide and showcase their mahi in an impactful way. I worked with the Ira team to implement strategic design thinking into a meaningful website design system that showcases Ira's unique personality. Ira's website can be viewed here.
Creative ― Website design
Client ― Ira Aotearoa
Contributors ― Ira Aotearoa / Brave Digital
Creative ― Website design
Client ― Ira Aotearoa
Contributors ― Ira Aotearoa / Brave Digital
Creative ― Website design
Client ― Ira Aotearoa
Contributors ― Ira Aotearoa / Brave Digital
Creative ― Website design
Client ― Ira Aotearoa
Contributors ― Ira Aotearoa / Brave Digital
Creative ― Website design
Client ― Ira Aotearoa
Contributors ― Ira Aotearoa / Brave Digital
Ideation was formed around working through a te ao Māuri lens, this fitted perfectly with Ira's values and principles. This is represented in the expanding and collapsing half circle on the homepage.
The name Ira, is the life essence that gave Ranginui and Papatūānuku the ability to create life. The team at Ira inspires to revitalise the people, places and culture of Aotearoa, giving life to a future that is more purposeful and enriching for all. The black to white transitions reflects Ira's name.
Design systems and principles were implemented to facilitate clear strategic communication throughout the site. The clean aesthetic help's Ira flex their personality up and down depending on the content. Text and graphic animations throughout the site reflect Ira's half circling rising above the horizon line, this is consistent throughout the site.
Case studies are an integral part of Ira's website, showcasing the very best of Ira's work. We developed a system of telling each story, that laid out content to match Ira's services - strategy, culture and creative. One of our core insights on storytelling was to engage users with short micro video/animations that not only enhanced users experience but elevated the way we approached curating content.
Case studies are an integral part of Ira's website, showcasing the very best of Ira's work. We developed a system of telling each story, that laid out content to match Ira's services - strategy, culture and creative. One of our core insights on storytelling was to engage users with short micro video/animations that not only enhanced users experience but elevated the way we approached curating content.
Case studies are an integral part of Ira's website, showcasing the very best of Ira's work. We developed a system of telling each story, that laid out content to match Ira's services - strategy, culture and creative. One of our core insights on storytelling was to engage users with short micro video/animations that not only enhanced users experience but elevated the way we approached curating content.
Case studies are an integral part of Ira's website, showcasing the very best of Ira's work. We developed a system of telling each story, that laid out content to match Ira's services - strategy, culture and creative. One of our core insights on storytelling was to engage users with short micro video/animations that not only enhanced users experience but elevated the way we approached curating content.
Case studies are an integral part of Ira's website, showcasing the very best of Ira's work. We developed a system of telling each story, that laid out content to match Ira's services - strategy, culture and creative. One of our core insights on storytelling was to engage users with short micro video/animations that not only enhanced users experience but elevated the way we approached curating content.
The site framework was designed and developed to maximize clear communication and readability in an engaging way while giving breathing room for creative content to shine.
The site framework was designed and developed to maximize clear communication and readability in an engaging way while giving breathing room for creative content to shine.
The site framework was designed and developed to maximize clear communication and readability in an engaging way while giving breathing room for creative content to shine.
The site framework was designed and developed to maximize clear communication and readability in an engaging way while giving breathing room for creative content to shine.
The site framework was designed and developed to maximize clear communication and readability in an engaging way while giving breathing room for creative content to shine.
Special thanks to the strategic team at Ira, helping to elevate my design thinking throughout this project. A thanks to Brave Digital for bringing the Ira website to life.
Special thanks to the strategic team at Ira, helping to elevate my design thinking throughout this project. A thanks to Brave Digital for bringing the Ira website to life.
Special thanks to the strategic team at Ira, helping to elevate my design thinking throughout this project. A thanks to Brave Digital for bringing the Ira website to life.
Special thanks to the strategic team at Ira, helping to elevate my design thinking throughout this project. A thanks to Brave Digital for bringing the Ira website to life.
Special thanks to the strategic team at Ira, helping to elevate my design thinking throughout this project. A thanks to Brave Digital for bringing the Ira website to life.
Let's connect
Copyright 2024 Richard Pearson ©
Copyright 2024 Richard Pearson ©
Copyright 2024 Richard Pearson ©
Copyright 2024 Richard Pearson ©
Menu
Menu
Menu